Blog

Practical SEO guides on content gaps, answer engines and competitor analysis.

• SERP analysis tools: the six capabilities that matter

  2026-08-24

  A rank tracker tells you where you stand; a SERP analysis tool tells you why. The six capabilities to demand — and the shortcuts to distrust — before paying for one.

• UX and SEO: how user experience affects rankings

  2026-08-24

  Google does not rank beauty; it ranks usability it can measure. Where UX really touches rankings — and the seven areas worth auditing on any page that underperforms.

• How to do a SERP analysis (before you write a single line)

  2026-08-17

  The results page is the spec: it reveals the intent, the format and the bar to clear. A five-step method to read a SERP like a brief.

• Why is my site not ranking on Google? A six-check diagnosis

  2026-08-17

  It is almost never a penalty. Six checks in order — indexing, intent, coverage, extractability, authority, SERP change — to find why competitors outrank you.

• How to do a content gap analysis (5 steps, with or without tools)

  2026-08-11

  A content gap analysis turns “write more content” into a short, prioritized list of missing topics — with evidence behind each one. The 5-step method.

• llms.txt: what it is, how to create it, and what the evidence says

  2026-08-11

  A Markdown map of your site for AI assistants, served at the root like robots.txt. How to build one, and an honest look at whether it moves anything yet.

• How to check if a keyword triggers an AI Overview (and whether you are cited)

  2026-08-11

  AI Overviews change by country, language and day — so a single glance at your own browser proves little. The right way to check, manually and programmatically.

• GEO vs SEO: what generative engine optimization changes (and what it keeps)

  2026-08-08

  AI engines cite sources instead of ranking links. Here is what generative engine optimization keeps from classic SEO, what it replaces, and where to start.

• Why your site does not show up in AI Overviews: 7 causes and their fixes

  2026-08-08

  Your pages rank, yet AI Overviews never cite them. These are the seven most common causes, in the order you should check them, each with a concrete fix.

• AI Overview vs featured snippet: the difference, and what it means for your traffic

  2026-08-08

  One quotes a single source, the other synthesizes many. How the two answer boxes differ, where they overlap, and how to optimize for both at once.

• The 8 signals that decide whether AI Overviews cite your page

  2026-07-23

  AI Overviews quote only a handful of sources per answer. These eight on-page signals separate the pages that get cited from the ones that stay invisible.

• How to get cited by AI Overviews: a practical checklist

  2026-07-23

  You cannot force a citation, but you can raise the odds. Answer-first writing, extractable structure, trust signals and freshness — with concrete thresholds.

• What a 0–100 AI citability score actually measures

  2026-07-23

  Behind SerpTune’s free checker: eight weighted signals, hard caps for noindex and nosnippet, and how to read a high, mid or low score.

• What a semantic content gap is (and how to close it)

  2026-07-21

  Ranking pages cover entities and subtopics yours may miss. Here is how to find and close that gap.

• Getting your pages ready for AI Overviews and answer engines

  2026-07-21

  Answer engines reward pages that are easy to quote. A short checklist to make yours citable.

• How to run a competitor SERP analysis that moves rankings

  2026-07-21

  A repeatable workflow to turn the search results page into a concrete action plan.