Example analysis
content marketing strategy
Show data table
| Area | Value |
|---|---|
| Content & topic gaps | 10 |
| UX & structure | 7 |
| AI-readiness score | 58 |
Executive summary
Site A ranks as a broad, well-cited introductory explainer for "content marketing strategy," with strong statistics, scannable formatting, a first-person practitioner voice, and existing JSON-LD structured data. However, it under-delivers on the query's core intent — developing and creating a strategy. Unlike top competitors (Semrush's 8 steps, CMI's 5 components, Copyblogger's 5-step process), Site A lacks an explicit, numbered strategy-creation framework and treats strategy as one buried chapter among many. Critical topical gaps include audience personas and customer-journey mapping, content promotion and distribution planning, measurement and ROI, the widely emphasized theme of documenting the strategy, and the strategy-vs-plan distinction. Structurally, the cleaned content appears truncated before the actionable steps, global navigation crowds out the article's own semantic headings, and repeated broken mid-article lead-gen forms disrupt the reading flow. On answer-engine readiness (score 58/100), the page has solid citable facts and structured data but lacks an FAQ block, visible author E-E-A-T signals, an update timestamp, and consistently front-loaded concise answers. Closing these gaps means completing and elevating a numbered how-to framework, adding persona/journey/promotion/measurement content, exposing clean semantic headings, and layering in FAQ/HowTo schema, per-section TL;DRs, and a named author to compete for both organic rankings and AI Overview placements.
Content & topic gaps
Site A is a broad, well-cited overview strong on definitions, statistics, content types, and SEO fundamentals, but it functions more as an introductory explainer than the actionable, process-driven strategy guides that dominate this SERP. The query intent centers on 'developing/creating a content marketing strategy,' yet Site A lacks an explicit step-by-step strategy framework, audience persona and customer-journey guidance, promotion/distribution planning, and a measurement/ROI section — all of which competitors (Semrush's 8 steps, Copyblogger's 5 steps, CMI's 5 components) cover thoroughly. It also misses the widely emphasized theme of documenting the strategy and the strategy-vs-plan distinction. To close the gap and improve answer-engine readiness, Site A should add a clearly numbered strategy-creation process, persona/journey mapping, promotion tactics, and measurement/ROI content, while deepening its currently thin strategy, content-types, and SEO sections with concrete, tool-supported steps.
- High Documented content marketing strategy and its measurable benefits
- Medium Distinction between content marketing strategy, content strategy, and content plan
- High Step-by-step strategy creation framework
- High Audience personas and customer journey mapping
+ 6 more in the full report
UX & structure
Site A is a broad, engaging, well-formatted guide with strong statistics and structured data, but for this query's core intent (developing/creating a content marketing strategy) it under-delivers structurally: the strategy 'how-to' is one buried chapter, the cleaned content is truncated before the actionable steps, and global navigation crowds out the article's own heading hierarchy. Competitors (Semrush's 8 steps, CMI's 5 components, Copyblogger's 5-step process) win with complete, numbered, intent-matched frameworks that are easier for both users and answer engines to extract. Priority fixes: expose clean semantic headings, complete and elevate a numbered strategy section, and reduce repeated/broken mid-article lead-gen forms.
- Medium Structure — Site A's extracted headings are dominated by global site navigation (Blogs > Marketing > Sales > Service...) rather than the article's own H2/H3 topic structure, while competitors like Semrush and Copyblogger expose a clean, numbered heading hierarchy (e.g., '8 Steps to Creating a Successful Content Marketing Strategy' with each step as a subheading) that maps directly to search intent.
- Medium CTA — The body is interrupted twice by identical 'Content Marketing Planning Templates' download forms with 'Form not available' states, breaking reading flow. Competitors integrate CTAs more contextually (Semrush references in-tool steps, Copyblogger promotes its Academy once).
- Low Readability — Site A uses short first-person paragraphs, bullets and anecdotes (Hormozi, YouTube Premium) which aids scannability, but it front-loads a long promotional intro about HubSpot's own success before delivering the core answer, unlike Semrush/Copyblogger which define the concept quickly.
+ 4 more in the full report
AI Overviews readiness
AI-readiness score: 58/100
Site A has solid citable statistics, a clear definition, and existing JSON-LD, giving it a decent AI-readiness base. However it lacks a dedicated FAQ block, visible author E-E-A-T signals, an update timestamp, and consistently front-loaded concise answers. Competitors like Semrush and CMI structure content around explicit questions and step frameworks that are easier for answer engines to lift. Prioritise adding FAQ/HowTo schema, concise per-section TL;DRs, a named author with credentials, and a freshness date to close the gap.
Top priority actions
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Complete and elevate a numbered "How to create a content marketing strategy" framework
Impact: High Effort: High
The cleaned content appears truncated mid-sentence ('They also use it to build') and never delivers an explicit step-by-step process, while competitors win on complete, numbered frameworks. Ensure the full article renders in crawlable content and add a clearly delineated, numbered strategy-creation section early on the page covering goals, audience, content types, calendar, promotion, and measurement — mirroring Semrush's 8 steps, CMI's 5 components, and Copyblogger's 5-step process. This directly aligns the page with the dominant SERP intent.
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Add missing core strategy topics: personas, customer journey, promotion, and measurement/ROI
Impact: High Effort: High
Site A lacks audience/buyer personas and customer-journey mapping, content promotion and distribution channel planning (email, syndication, PR, influencer, paid), and any measurement/ROI section. Add dedicated sections with research methods (surveys, tools), concrete promotion tactics, KPIs, analytics tools, and how to calculate content ROI. Also introduce evergreen content and its compounding returns. These are core to strategy across all competitors and currently absent entities in Site A.
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Expose clean semantic H2/H3 headings and de-emphasize global navigation
Impact: High Effort: Low
The extracted headings are dominated by site navigation (Blogs > Marketing > Sales...) rather than the article's own chapter structure. Ensure each chapter ('What is content marketing?', 'Content Marketing Strategy', 'Types of Content Marketing', etc.) is marked up as proper keyword-aligned semantic H2/H3 tags so both users and answer engines can parse a clear outline. This is a low-effort, high-value machine-parseability and intent-alignment fix.
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Add an FAQ section with FAQPage schema
Impact: High Effort: Low
No FAQ block currently exists. Competitors (CMI, Semrush) answer discrete questions like 'Do I need a strategy?' and 'Why have a strategy?'. Add a Q&A block targeting queries such as 'what is content marketing', 'why is it important', and 'how does it work', marked up with FAQPage schema to win AI Overview and People Also Ask placements.
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Insert bolded per-section TL;DR answers for snippet extraction
Impact: High Effort: Low
Many sections bury the direct answer under anecdotes. Add a bolded 40-60 word direct answer immediately under each H2 so generative engines and featured-snippet algorithms can lift a clean, citable response. Also tighten the promotional intro so readers reach the core definition above the fold faster.
+ 7 more in the full report